Checklist for making and selling a product

Checklist of things to consider when making/selling a product:

Marketing

• Market analysis of pricing and competitive space
  
• Website
• Print and pdf brochures
  
• Print or Broadcast Advertising
• Search Engine Optimization / Online Ads

Sales and Fulfillment

• Customer service via website and telephone.
  
• E-Commerce platform / payment acceptor (credit card, paypal)
  
• Packaging and Shipping

Support

• Product documentation - Installation manual, operation manual / user guide.
• Customer support via website and telephone.
  

Branding

• Brand Style guide
• Design language
• Brand name, logo, tagline

Product Design

• Software
• Electronics - Hardware, firmware
• Mechanical
• Industrial design
• Design documentation - manufacturing documentation, field support documentation. Part number and revision tracking.

Supply Chain

• Manufacturing capacity (lead time, throughput)
  
• Logistics (for production and fulfillment)

Regulatory / Compliance / Standards

• EMC (FCC, CISPR/CE, +much more!)
  
• Safety (UL, CE, +much more!)
• Environmental regulation (WEEE, E-waste fees, RoHS)
  
• Any other applicable industry standards

"Cultural" Factors

• Local regulation (with possible requirement for local representation for market or regulatory reasons)
  
• Language issues

IP

• Are there existing IP conflicts?
• Can you generate new IP that are defensible?
  
• Can you license the IP instead of making/selling the item?